Lee Roy Selmon's Sports Menu

You know you’re in a great sports bar when every detail carries the sport motif – especially the menu. A popular Tampa-area sports bar had the same idea when it asked for a unique, eye-catching menu to greet customers.

The materials and processes selected for this drink menu were aimed at creating the look and feel of a real football. The cover is crafted from a textured material that mimics the feel of pigskin, while multi-color foil stamping was used for the logo and title. All pages of the menu were die-cut to the size of an actual football; the front and back cover sheets were mounted to a 22-point board to allow the piece to stand on a table.

The initial request was for 500 copies with a two day turnaround, which included collating, punching and binding. The final product was such a hit, a second run of 500 was ordered.

The Finish Line Binderies team suggested Wire-O binding to allow each page of the menu to be easily turned either flat on a table or standing.

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